Public Relations Poland
Public relations (PR) is a field concerned with maintaining a public image for businesses, non-profit organisations or high-profile people, such as celebrities and politicians. Public relations is used to build rapport with employees, customers, investors, voters, or the general public and almost any organisation that has a stake in how it is portrayed in the public arena employs some level of public relations.
Public relations and publicity are not synonymous, but many public relations campaigns include provisions for publicity. Publicity is the spreading of information to gain public awareness for a product, person, service, cause or organization, and can be seen as a result of effective public relations planning.
More recently in public relations, professionals are using technology as their main tool to get their messages to target audiences. With the creation of social networks, blogs, and even Internet radio public relations professionals are able to send direct messages through these mediums that attract the target audiences.
There are various tools that can be used in the practice of public relations. Traditional tools include press releases and media kits which are sent out to generate positive press on behalf of the organisation. Other widely used tools include brochures, newsletters and annual reports. Increasingly, companies are utilizing interactive social media outlets, such as Blogs Social media (Twitter, Facebook, LinkedIn, foursquare (social network), etc.) as tools in their public relations campaigns.
Unlike the traditional tools which allowed for only one-way communication, social media outlets allow the organisation to engage in two-way communication, and receive immediate feedback from their various stakeholders and public. Furthermore companies can join discussions with multiple user identities to create a positive image of the company (e.g. quantity of positive statements from different users). PR tools have changed so much that some are even suggesting the traditional press release may be dead.
Love Poland Sp z o.o. specialise in two arenas - web enabling solutions and business services. We have been using technology as a PR tool for many years and we have an impressive track record when it comes to Public Relations.
If you would like to know more about our PR services, then please contact us with a brief summary of what you are trying to achieve and we will get back to you asap with our recommendations.
